Lucky enables retailers and omnichannel brands to work together. The company's software integrates with the inventory systems of major retailers as well as an online store to shed light on how online customers shop at retailers. When a customer orders a product online, Lucky checks to see if it is available from a local retailer and gives the customer the option of having it shipped or picked up at the store. They leverage retail integrations to share quantity and SKU-level data with consumers as they shop.