Bangladesh Venture Capital Limited (BVCL) has recently invested in Adeffi, a Bangladeshi startup specializing in out-of-home (OOH) advertising technology. This investment is intended to support the growth of Adeffi, which operates Sticker Driver, its flagship platform offering on-vehicle and traditional outdoor advertising solutions.

Adeffi employs a data-driven advertising platform alongside an impression count algorithm to provide brands with enhanced control over their outdoor advertising campaigns. This integration of technology into OOH advertising aims to optimize the effectiveness and reach of outdoor campaigns.

In conjunction with this investment, BVCL, in collaboration with Daffodil International University (DIU), GEN Bangladesh, and The Department of Innovation & Entrepreneurship (DIE), hosted 'Founder's Insight', an event that featured a panel discussion with leading startup founders, such as Fahim Mashroor of Bdjobs, Tareq Hasan of weDevs, and Binoy Barman, Founder and Managing Director of Adeffi.

The panelists addressed various aspects of startup development and investment attraction. Fahim Mashroor shared insights from Bdjobs’ early days and their experience attracting foreign investment, highlighting the importance of establishing trust with investors and demonstrating value creation.

This investment by BVCL into Adeffi signifies an advancement in expanding advertising solutions in Bangladesh, enhancing the OOH advertising sector's capabilities through technology.