PriyoShop, a rising player in the ecommerce and retail sector, has recently secured an undisclosed amount of investment in a funding round led by Iterative, a prominent accelerator focused on Southeast Asia. The investment, unveiled on March 15, 2023, bolsters PriyoShop's mission to streamline the fragmented supply chain in the B2B marketplace.

PriyoShop's platform directly connects micro-merchants to sellers, paving the way for enhanced efficiency and reducing intermediaries. According to PriyoShop, this approach aligns with the growing demand for seamless B2B transactions and emphasizes their dedication to solving market inefficiencies.

By partnering with Iterative, renowned for its strategic focus on Southeast Asia, PriyoShop gains access to mentorship and insights tailored to the region's nuances. The company hopes to utilize this relationship alongside the recent investment to amplify its offerings and expand its reach, fostering stronger connections between micro-merchants and sellers.